During the 1980s, BIC Sport rapidly became the industry's biggest board manufacturer attracting some of the sport's best shapers and legendary competitors to design and promote its boards. At the end of the 1980s BIC Sport began diversifying, firstly into the surf market with the 1994 release of their Natural Surf, the first ever mass production surf board. Diversifying even further BIC Sport launched its first sit-on-top kayak, the Bilbao, which very quickly received a design star award. BIC Sport has concentrated on developing a bigger and better range which now also includes SUP boards into the fold in response to ever-increasing demand. Today BIC’s products can be summed up in a few words: quality designs, with innovation and accessibility always the priorities.