New Looking Shop Front

Our new face lift comes just in time for the long summer break! Open seven days a week from 10am-4pm... Our store is supported by our local Poole warehouse and together we have the largest single stock holdings of watersports equipment in the UK... 

From ISUP's to Rigid Paddle boards... From leading brands like Fanatic, JP Australia, O'Shea, Taha and Red Paddle Boards, to Windsurf, Kiting, Wing Foiling from leading brands like Fanatic, Duotone, Cabrinha, Neil Pryde, F-ONE and all the towable toys from O'Brien like wakeboards, Ski's and ringos...  Plus all the wetsuits and neoprene accessories and safety gear to go along with it from brands like O'Neill, C-SKIN, ION and many more! 

Check out all our brands, CLICK HERE 

Although most of our business in now online as you lovely folk like to be doing sports now at the weekends rather than shopping, we'll always keep our retail store in Poole ensure that we have both the online business and our bricks and mortars' business giving us two strings in our bow! And ensuring H20 Sports in Poole the mecca of watersports is always the best route to the beach! Read on to find out why! 


Retail stores continue to hold importance despite the rise of internet-only businesses for several reasons:

  1. Tangible experience: Retail stores provide a tangible experience where customers can physically see, touch, and try products before making a purchase. This sensory experience can be valuable, especially for certain product categories such as clothing, furniture, or electronics, where customers may want to assess quality, fit, or functionality in person.

  2. Personalized service: Retail stores offer personalized customer service through knowledgeable staff who can provide product recommendations, answer questions, and assist with any concerns. This level of human interaction can create a more engaging and satisfactory shopping experience, addressing specific needs and building trust with customers.

  3. Immediate gratification: In-store shopping provides instant fulfillment. Customers can purchase and walk out with their desired products immediately, without having to wait for shipping or deal with potential delivery delays. This is particularly advantageous for last-minute purchases or when customers have an immediate need for the product.

  4. Social interaction and community: Retail stores can serve as social hubs where people can connect and engage with others who share similar interests. They provide a physical space for social interaction, events, workshops, or product demonstrations, fostering a sense of community and creating a more immersive shopping experience.

  5. Returns and exchanges: Retail stores simplify the process of returns and exchanges. Customers can easily bring back items to the store, minimizing the hassle and potential costs associated with shipping items back to an online retailer. Additionally, in-store returns allow for immediate resolution and the opportunity to discuss alternatives or find suitable replacements.

  6. Brand experience and trust: Physical retail stores allow brands to showcase their identity, values, and unique selling propositions through store design, visual merchandising, and interactive displays. This branding experience helps build trust, establish emotional connections, and differentiate the brand from online competitors.

  7. Targeting specific demographics: Retail stores can cater to specific demographics or local markets. They provide a physical presence in communities, allowing businesses to understand and meet the specific needs of their target customers, adapting their product offerings and marketing strategies accordingly.

  8. Omnichannel integration: Many retailers adopt an omnichannel approach, combining both physical stores and online platforms to provide a seamless shopping experience. This integration allows customers to research products online, visit stores for a hands-on experience, and make purchases through multiple channels, maximizing convenience and flexibility.

While internet-only businesses offer convenience and a wide range of products, retail stores provide unique advantages that cannot be replicated solely online. By leveraging the strengths of both physical and online platforms, businesses can offer diverse and customer-centric shopping experiences to cater to a broader range of preferences and needs.

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