History... Founded in 1995 by wakeboarding pioneers Tony Finn and Jimmy Redmon, Liquid Force quickly became a driving force in shaping modern wake sports. With deep roots in board sports culture and a passion for pushing boundaries, the brand has been at the forefront of wakeboarding progression for over two decades. From sponsoring some of the sport’s most influential athletes to supporting grassroots events around the world, Liquid Force continues to play a central role in growing and evolving the global wakeboarding community.

Innovation... Liquid Force is known not just for its legacy, but for its relentless commitment to innovation. From developing cutting-edge board constructions and flex technologies to designing bindings that enhance performance and comfort, every product is crafted to meet the demands of riders at every level. Whether you’re behind the boat or at the cable park, Liquid Force gear delivers precision, durability, and style—helping riders push limits and redefine what’s possible on the water.