Who We Are

ABOUT US

Where we're from...

Back in the spring of 2004, a group of water-obsessed enthusiasts joined forces with a bold vision: to create the ultimate one-stop watersports hub. And where better to plant their flag than in Poole—aka the UK’s watersports mecca?

With its perfect blend of shallow, safe waters for paddleboarding and kayaking, and beachside spots made for surfing and boating, Poole is the ultimate playground for anyone who loves the water. From windsurfing’s glory days to the thrilling rise of kitesurfing—and now the unstoppable winging revolution (what’s next, jetpack surfing?)—H20 Sports has been here every splash of the way.

Where we've been...

What’s the secret to H20 Sports’ success? It’s simple: we’re all about you. Exceptional customer service, unmatched expertise, attention to detail, and a killer range of products—all backed by a team that genuinely loves watersports as much as you do.

Our crew isn’t just passionate; we’re pros. With decades of combined experience in retail, distribution, and professional-level instruction across windsurfing, kitesurfing, paddleboarding, and beyond, we’re here to make your watersports journey unforgettable. Whether it’s adapting to the latest trends or going that extra mile to ensure you’re fully kitted and confident, we’ve got you covered.

To our loyal customers, thank you for trusting us to fuel your adventures. If you’re new, give us a shot—you won’t regret it. We look forward to hearing from you!

– Matt, James, and the Team

Where we are now...

We’re incredibly excited to announce that H2O Sports have now moved as of March 28th 2026! We've Joined The Watersports Academy in Sandbanks... Our New Address is 15 Banks Road, Poole Harbour, Sandbanks, BH13 7PS and provide the retail at this stunning location...

This is more than just a new location for us — it’s the start of a new chapter, and one we can’t wait to share with you. Our aim is to create a real community hub: More than just a shop... A place to meet, chat, Try & check out the latest gear, and spend more time around the sports and people we all love. We’re moving closer to the water, closer to the action, and closer to you. We're excited to Join the Watersports Academy at their stunning location to provide the Retail moving forward...

Same Phone 01202 733744... Same Faces... New Place...

See you soon.... James, Matt and the team

The Dream Team...

James Mekin-Hewitt
The OG's...
The guru of all things water sports (And Snow) … and, let’s be honest, it's pretty annoying that he’s been there, done that, and got the saltwater in his veins. In his younger years, he was out there competing on the windsurf and UK kite tours, and chasing the best holiday spots around the globe. Now, he’s embraced the world of winging...
Read More
Matt Ely
The OG's...
He's basically the Godfather of the windsurfing world—if there was a toga involved, he’d probably be wearing it. With his encyclopedic knowledge, there’s pretty much nothing Matt hasn’t done or doesn’t know about—teaching, coaching, distribution... you name it. These days, he’s stuck with all the exciting behind-the-scenes stuff...
Read More
Jack Ely
Store Manager
Jack Ely (Matt’s son, for those keeping track) made the leap from the world of Rockley after a brief flirtation with the boating scene. These days, his expertise lies in windsurfing and wetsuits—basically, he’s your go-to guy for anything that involves wind and water (and keeping you dry in between). Now splitting his time between the shop and working with O’Neill,
Read More